Can our music preference predict the flavour of chocolate we’re most in the mood for? A new report released this week has revealed how sounds not only match how we feel, but also our preference for certain flavours.
“Crazy talk” I hear you say, but the pioneering study that was commissioned by Cadbury Dairy Milk explores the surprising science between mood and music, and how specific sound profiles can impact what we choose to eat.
The results have been used to develop a tool that maps music and mind-set to help people decide which Cadbury Dairy Milk flavour they most feel like: a classic or a modern?
The study revealed:
- Feelings of vibrancy and playfulness are associated with higher pitched sounds, faster tempos, and major keys, which correlate with the sound profiles for Cadbury Dairy Milk Crunchie Bits and Cadbury Dairy Milk Marvellous Creations Jelly Popping Candy.
- Feelings of calm and tenderness are linked to music that is slower in tempo, lower in pitch, and harmonically neutral – sounds that match the profiles for Cadbury Dairy Milk and Cadbury Dairy Milk Caramel.
- Feelings of excitement are associated with rhythmic variations which match the profile for Dairy Milk Whole Nut
Inspired by the classic and modern flavours in the range, Cadbury Dairy Milk is asking chocolate lovers whether they feel like a ‘classic’ hit or a ‘modern’ hit. To make it even easier to choose, Cadbury Dairy Milk has teamed up with DJ Marvin Humes to host a mixing master class that brings the feeling of the full chocolate range to life!
Attendees to the master class will be able to create and mix their own piece of music with one-on-one help from Marvin, based on a particular emotional profile. The finished track and its correspondence to one of the eight flavours in the Cadbury Dairy Milk range will then be revealed.
For a chance to win a one to one music master class with Marvin Humes, click here.